Privacy Policy

Last updated: September 2026

Introduction

System Metaphor ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website systemmetaphor.com and use our services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Fill out a contact form or request a demo
  • Subscribe to our newsletter
  • Create an account for our services
  • Communicate with us via email or other channels

This information may include:

  • Name and contact details (email address, phone number)
  • Company name and job title
  • Any other information you choose to provide

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns, including:

  • IP address and browser type
  • Pages visited and time spent on each page
  • Referring website or search terms
  • Device type and operating system

How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain our services
  • Respond to your inquiries and provide customer support
  • Send you marketing communications (with your consent)
  • Improve our website and services
  • Comply with legal obligations

Data Sharing and Disclosure

We do not sell, rent, or share your personal information with third parties for their marketing purposes. We may share your information with:

  • Service providers who assist us in operating our business
  • Professional advisors (lawyers, accountants) when necessary
  • Law enforcement or regulatory bodies when required by law

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Object to or restrict certain processing activities
  • Withdraw consent where processing is based on consent

Cookies

With your consent, we use Google Analytics (Google Ireland Limited) to understand how the site is used. It sets the _ga and _ga_* cookies, which last up to 2 years, and collects pseudonymous usage data such as pages visited, device and approximate location. No analytics cookies are set until you accept. You can change or withdraw your choice at any time via "Cookie settings" in the footer; withdrawing deletes these cookies. Your choice is stored in your browser's local storage.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: contact@systemmetaphor.com
Location: Portugal

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.